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I Used To Be Scared of Google Analytics
I too was confused, overwhelmed and scared of Google Analytics. Since the antidote to fear is knowledge, I wrote this post to help me, and you, understand how to use this essential tool. With the...
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Why Your Next Website Will Use Responsive Design
Most professional services firms tout proficiency with the latest technology and excellence in user experience (a.k.a. client service) written on their websites. But if their websites are only...
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Group Brainstorming is Broken. Here’s a Fix.
I’ve always hated group brainstorming sessions. What seems like a good idea; harnessing the collective brainpower of a group while team building, is usually a colossal waste of time. Working...
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Content Marketing For Professional Services: How To Get Started
Note: This is part 2 in a series. Part 1 is Why Professional Services Must Use Content Marketing. I see a lot of firms dabbling with content marketing “when they have time for it.” With sporadic...
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Book Summary: To Sell is Human
I recommend To Sell Is Human by Daniel Pink to anyone in professional services marketing because, as the book says, “we’re all in sales now.” Many professional services firms claim that “everyone in...
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The Website Development Process
Creating a great website doesn’t just happen. It requires a defined process where each phase informs the next. I was recently honored with winning the Best Website Award for designing randalllamb.com...
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The Start Up Radio Interview
I was recently interviewed on The Start Up radio show on KPRZ 1210 AM San Diego. Download Segment 1 (13 min.) What is my business and the need it meets? What is my background and what makes me...
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SMPS Interview on Rebranding Professional Services Firms
I’m delivering a national webinar on Jan. 21 for Society for Marketing Professional Services (SMPS) about rebranding professional services firms. Here is a copy of my interview with SMPS on this...
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Get Out of Your Head and Inside the Buyer’s Brain
Guest Post: By Lee Frederiksen, Ph.D. Head Games. No one likes to play them, but buyers and sellers of professional services continually find themselves wrapped up in guessing games and...
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The People Section of Your Website
Having a “People” section on your website is essential. People do business with people they know. So it continues to surprise me that there is any question about including your people on...
View ArticleMy Local Guide to Encinitas
Breakfast 101 Diner 552 South Coast Highway 101, Encinitas, CA 92024 Get the cilantro hollandaise benedict, german apple pancake, or corned beef hash El Nopalito 582 Santa Fe Drive, Encinitas, CA 92024...
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